LuccaLove is a giving back program launched by the owner of Mimi & Lu and inspired by her 180lb loveable lap dog named Lucca. Lucca spent plenty of days during his six year life span battling his way back from parvovirus, a fractured leg, a cancer scare and a liver disease, but is most remembered by his owners for the smiles his flopping ears and curiously innocent personality brought, not only to their faces, but to the dozens of people who stopped to meet Lucca every single day. A portion of each LuccaLove sale is donated to dog rescues or dogs in need with the belief that every dog deserves the chance to bring joy into the lives of others. 
Two dollars from every dog tag purchase is donated to LuccaLove.